A DAY TO REMEMBER - MIND READER MUSIC VIDEO ANIMATION

A DAY TO REMEMBER:
MINDREADER

Awesome INC. reached out to me to work with them on a music video for A Day to Remember’s new song, Mindreader. I came on as the creative director for the project, developed the concept and look of the video, and led the storyboarding, illustration, and animation for the piece - all with support from the animation team at Awesome.

THE SONG/THE BAND:

A Day to Remember are an extremely popular band, with musical roots in metalcore and pop-punk. Their new song told the story of a couple struggling to understand each other, through a horror/fantasy lens of mystics and the occult.

I pitched the story of a broken down motorist wandering into a tarot reader’s shop, and getting caught up in a game of love and psychic energy that sends him to the far corners of the world.

Once the concept was signed off on, we moved into character design. It was important to nail down our to main characters, as well as the look of the band members.

CHARACTER DESIGN:

THE MAGIC OF CEL:

While the characters and backgrounds were vector based, drawn in Adobe Illustrator, I wanted to breathe a little hand-drawn life into the magical powers of our mind-reading antagonist.

To achieve this, I animated over 30 custom cel effects in Photoshop and Rough Animator.